The Best Natural Toothpaste

Skip the bright blue, sparkly, fake bubblegum flavored toothpaste and choose gentle and effective natural toothpaste for your kids. Our top 8 natural kids toothpaste picks are all fluoride and SLS free, and don’t contain any concerning ingredients. From babies to toddlers to teens, there’s a safe toothpaste option for kids of every age!

girl brushing her teeth

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When my kids were babies, I wanted to give them an edge up on good oral hygiene right from the start. That involved wiping their gums with a damp cloth after feeding and giving them a chance to “brush their own teeth” with a silicone baby “toothbrush” teether.

My dad the dentist told me stories of kids coming to his office with rotting teeth that he had to refer to a pediatric oral surgeon. That can be a traumatic experience for any kid – prevention is the best cure when it comes to the oral health of your children.

When To Start Brushing Baby Teeth?

  • Before the first tooth emerges, take either a damp washcloth, a piece of gauze, or a silicone finger brush and gently swipe around the gums after eating and at bedtime. This will help your baby get used to the act of brushing while also removing food particles.
  • Start brushing your baby’s teeth as soon as the first tooth pokes through the gums. Make sure the toothbrush you purchase has extra soft bristles and a small head that you can easily navigate around your child’s mouth.
  • First tooth eruption varies with every baby, but it can happen as early as 3 months or even before, and up to 12 months or later. Visit your dentist if you’re concerned about teeth not coming in by 18 months. All 20 baby teeth will usually come in by 3 years of age. Between 6 and 20 years of age, 32 teeth will come in as permanent teeth.

Best Practices For Babies And Toddlers

  • Avoid baby bottle decay Don’t put your baby to bed with a bottle of juice, milk or formula. These liquids all contain sugar that can coat the teeth and gums, feeding the bacteria that causes tooth decay.
  • Limit juice and other sugary drinks Kids don’t need juice on a regular basis – water is more than okay to sip on throughout the day.
  • Brush After Sugary Medicine I’m not saying to get your kids up in the middle of the night to brush after taking medicine, but children that take long-term sugary medication should brush after they take a dose.

How Much Toothpaste Should Kids Use?

  • Birth to 3 years old: a dollop no larger than a grain of rice. Technically, babies and kids under 2 don’t need toothpaste – the act of brushing itself removes plaque and food particle build-up.
  • Age 3 and older: a pea-sized amount
  • Teens: A thin ribbon of toothpaste across the bristles

Have your kids brush for two minutes twice per day and floss once daily. Monitor children until you feel they have a good handle on how to care for their teeth on their own. My dad the dentist made up a song that he sang while we brushed our teeth, and I also used that song while my own children brushed.

There are apps and songs (BrushDJ, Disney Magic Timer, Brush Teeth With The Wiggles) that will entertain your child for 2 minutes while they brush. I’ve also attached a Youtube video at the end of this post that features 2 adorable British kids teaching other children the proper way to brush.

What’s Wrong With Fluoride?

  • According to the Centers for Disease Control (CDC), almost 40% of children age 3-6 use too much toothpaste. Since kids at this age are most likely not spitting it all out, the toothpaste, along with the added fluoride, ends up getting accidentally ingested.
  • Ingestion of too much fluoride while teeth are developing can result in dental fluorosis (discoloration and pitting of the enamel).
  • A 2017 study in Mexico found that the offspring of women with a high prenatal fluoride exposure had lower scores on cognitive function tests between the ages of 4 and 12 years old.
  • According to a 2012 review that included 27 studies, children residing in areas of the country with high fluoride drinking water levels had significantly lower IQ scores than those who resided in areas of the country with lower fluoride drinking water levels.
  • High levels of fluoride in pregnant women can cause nervous system damage to the fetus.

As for whether fluoride should be in toothpaste, my dad the dentist was very pro-fluoride. It protects teeth from cavities and strengthens tooth enamel. However, as the studies above indicate, there are health issues associated with ingestion of too much fluoride. If you’re at all worried that your child may ingest a large amount of fluoride toothpaste, if you’re pregnant, or if you just want a fluoride-free toothpaste option, swap out fluoride toothpaste for toothpaste that contains hydroxyapatite.

Just as using natural and non-toxic toothpaste is important for your child’s health, look for kids bath products that are free from harmful ingredients, including non-toxic lotion and natural deodorant for kids.

Hydroxyapatite: A Safe Fluoride Alternative

Ingredients To Avoid In Toothpaste

  • Triclosan– Triclosan is an antibacterial agent that’s linked to bacterial resistance and endocrine disruption.
  • Sodium lauryl sulfate (SLS)– this is associated with canker sores and perioral dermatitis (my daughter is susceptible to this hard-to-eradicate rash around the mouth).
  • Artificial colors– Who needs blue toothpaste if it’s linked to hyperactivity in kids?
  • Parabens– These preservatives prevent the growth of bacteria, but they disrupt hormone function and were able to stimulate breast cancer cell growth in a lab study.
  • Propylene glycol– Propylene glycol is used to make personal care products thicker and better able to transport moisture to the skin. The manufacturing process introduces impurities and by-products, such as ethylene oxides and 1,4-dioxane, which are known carcinogenic materials (8).
  • Strong Antibacterial Essential OilsAccording to Dr. Mark Burhenne, while essential oils may work to kill off some of your “bad” oral bacteria, strong essential oils may also kill off some of the beneficial bacteria in your mouth, disrupting your oral microbiome.

baby and toddler toothpaste

Jack N’ Jill Natural Kids Toothpaste

  • Age: Suitable from 6 months
  • Features: Fluoride Free, SLS Free, Dairy Free, Gluten-free Vegan, Certified Cruelty-free
  • From the Jack N’ Jill website: This toddler toothpaste is my top pick! It’s toxin-free, gluten-free, fluoride free and SLS-free & is suitable from 6 months and safe if swallowed. Jack N’ Jill Natural Kids Toothpaste is available in yummy flavors to make tooth brushing fun for kids, with a delicious Certified Organic fruity flavoring. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. It is a gel formula and doesn’t foam. Made in Australia.
  • Flavors: Berries & Cream, Bubblegum, Milkshake, Strawberry, Banana, Raspberry, Blueberry, Blackcurrant, Flavor Free
  • Jack N’ Jill Natural Kids Toothpaste ingredients: Xylitol, Purified Water, Vegetable Glycerin (Coconut derived), Silica, Xanthan Gum, Potassium Sorbate (Naturally derived), Citric Acid
  • Shop: Jack N’ Jill Natural Kids Toothpaste

Hello Fluoride Free Kids Training Toothpaste

  • From the Hello website: This baby and toddler toothpaste is perfect for little ones 3 months to 2 years old. This clear gel is thoughtfully formulated with soothing aloe vera, non-gmo xylitol and erythritol, and natural apple flavoring. Hello toddler training toothpaste keeps new teeth and delicate gums clean, while the organic apple flavor keeps budding taste buds really happy and excited to brush. Bpa-free, no phthalates, leaping bunny certified. *Note that I only recommend the toddler training toothpaste (not the kids toothpaste) that comes in apple flavor, which has organic flavoring.
  • Flavors: Natural Apple
  • Hello Fluoride Free Kids Training Toothpaste ingredients: vegetable glycerin (soothes and moisturizes), sorbitol (humectant), purified water, aloe vera gel (soothes and moisturizes), hydrated silica (thickener), xylitol (sweetener), erythritol (sweetener), xanthan gum (thickener), flavor* (yum), calcium glycerophosphate (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (sweetener)*. *certified organic
  • Shop: Hello Fluoride Free Kids Training Toothpaste

Earth’s Best Toddler Toothpaste

  • Age: Suitable from 6 months to 3 years old
  • Features: Fluoride free, SLS free, Bpa-free, no phthalates, leaping bunny certified.
  • From the Earth’s Best website: Created for babies 6 months old to 3 years old, Earth’s Best® Toddler Strawberry Banana Toothpaste safely and gently cleanses delicate gums and promotes strong teeth. This toothpaste is fluoride-free and safe if swallowed. Contains Oat bran, Beta-Glucan and Vitamin B5.
  • Flavors: Apple & Pear
  • Earth’s Best Toddler Toothpaste ingredients: Glycerin, aqua (water), xylitol, panthenol, cellulose gum, avena sativa (oat) bran, beta-glucan, calcium lactate, flavor.
  • Shop: Earth’s Best Toddler Toothpaste

Natural Fluoride-Free Toothpaste For Babies And Toddlers

nstural kids toothpaste

Wellnesse Children’s Toothpaste

  • Features: Fluoride free, glycerine free, SLS free
  • From the Wellnesse website: Oral hygiene can be a battle with little ones, but this strawberry toothpaste is about to make brushing your child’s favorite part of the day! Children are delighted by the natural fruity twist but are still protected from bacteria and cavities by this tried-and-true, family favorite formula that contains non-nano hydroxyapatite.
  • Flavor: Strawberry
  • Wellnesse Toothpaste ingredients: Aloe vera, micro hydroxyapatite, natural strawberry flavor, silica, sodium bicarbonate, Sodium Cocoyl Glutamate, Sorbitol, Stevia, Xanthan Gum, Xylitol
  • Shop: Wellnesse Children’s Toothpaste

Risewell Kids Hydroxyapatite Toothpaste

  • From the Risewell website: RiseWell Kids Hydroxyapatite Toothpaste for kids is packed with non-nano hydroxyapatite, which is a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid’s teeth visibly whiter, healthier, and stronger. It’s safe enough to eat and tastes like vanilla cake batter!
  • Flavor: Birthday Cake
  • Risewell Kids Hydroxyapatite Toothpaste ingredients: Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Vanilla Planifolia Fruit Extract, Potassium Cocoate, Stevia Rebaudiana Extract, Erythritol, Echinacea Purpurea Extract, Cellulose Gum, Gluconate, Xanthan Gum
  • Shop: Risewell Kids Hydroxyapatite Toothpaste

Wellnesse Toothpaste

  • From the Wellnesse website: This toothpaste is Glycerin-free, Fluoride-Free and SLS free. Instead of fluoride, this formula contains green tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in green tea is shown to fight bacteria that leads to tooth decay. Wellnesse combined green tea leaf extract with hydroxyapatite (a naturally-occurring mineral and main component of tooth enamel) to strengthen teeth and prevent cavities. This formula is Glycerin-Free.
  • Flavor: Fresh Mint
  • Wellnesse Toothpaste ingredients: Calcium Carbonate, Sorbitol, Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract
  • Shop: Wellnesse Toothpaste

Risewell Natural Hydroxyapatite Toothpaste

  • From the Risewell website: This toothpaste is Fluoride-free, paraben-free, vegan & cruelty-free, and contains no harsh foaming agents, so it’s SLS & sulfate-free. RiseWell strengthens and restores your tooth enamel, and is antiplaque & naturally whitening. Naturally flavored with beneficial essential oils, it’s safe enough to eat! When used twice daily, one 4 oz. tube lasts about 3 months.
  • Flavor: Wild Mint
  • Ingredients: Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract
  • Shop: Risewell Natural Hydroxyapatite Toothpaste

Enamel-Fortifying Hydroxyapatite Toothpaste For Kids & Teens

Oral Care For Teens & Young Adults

My kids are now teens, and it goes without saying that bad breath is not acceptable in any peer group. Your teen may be veering away from the kid-friendly flavors like birthday cake and wanting more minty fresh breath, so Wellnesse Toothpaste is the best breath-freshening option that I recommend. You’ll still get enamel-fortifying benefits by using Hydroxyapatite toothpaste without the fluoride.

I have a post covering how to get rid of bad breath naturally if this is an ongoing issue for your teen. Otherwise, brushing twice a day, flossing, tongue scraping  and the occasional rinse with natural mouthwash should work. Poor diet, including too much sugar, is another cause of bad breath. Read more about natural mouthwash here.

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  1. Thornton-Evans G, Junger ML, Lin M, Wei L, Espinoza L, Beltran-Aguilar E. Use of Toothpaste and Toothbrushing Patterns Among Children and Adolescents – United States, 2013-2016. MMWR Morb Mortal Wkly Rep. 2019;68(4):87-90. Published 2019 Feb 1. doi:10.15585/mmwr.mm6804a3
  2. Bashash, M., Thomas, D. et al. 2017. Prenatal Fluoride Exposure and Cognitive Outcomes in Children at 4 and 6–12 Years of Age in Mexico. Environmental Health Perspectives Vol. 125, No. 9.
  3. Choi, A. et al. Developmental Fluoride Neurotoxicity: A Systematic Review and Meta-Analysis. 2012. Environmental Health Perspectives. Vol. 120, No. 10.
  4. Green R, Lanphear B, Hornung R, et al. Association Between Maternal Fluoride Exposure During Pregnancy and IQ Scores in Offspring in Canada [published online ahead of print, 2019 Aug 19]. JAMA Pediatr. 2019;173(10):940-948. doi:10.1001/jamapediatrics.2019.1729.
  5. Meyer F, Amaechi BT, Fabritius HO, Enax J. Overview of Calcium Phosphates used in Biomimetic Oral Care. Open Dent J. 2018;12:406-423. Published 2018 May 31. doi:10.2174/1874210601812010406
  6. Ramis, J., Coelho, C., Cordoba, A., Quadros, P., and M. Monjo. Safety Assessment of Nano-Hydroxyapatite as an Oral Care Ingredient according to the EU Cosmetics Regulation. Cosmetics 2018, 5, 53; doi:10.3390/cosmetics5030053.
  7. Amaechi BT, AbdulAzees PA, Alshareif DO, et al. Comparative efficacy of a hydroxyapatite and a fluoride toothpaste for prevention and remineralization of dental caries in children. BDJ Open. 2019;5:18. Published 2019 Dec 9. doi:10.1038/s41405-019-0026-8
  8. Lim, T.Y. et al. Propylene Glycol Toxicity in Children. J Pediatr Pharmacol Ther. 2014 Oct-Dec; 19(4): 277–282.

girl brushing her teeth